CC Express Shines as an Image and Template Editor The company’s failure when it comes to video editing for the masses continues to be a disappointment, and it’s something we can’t just look past anymore as others in the market have clearly figured it out. Again with CC Express, it’s clear that Adobe has put the majority of resources into other aspects of the platform. Adobe, by comparison, is a huge step down and I would not personally use the video editing functionality.Īdobe has historically struggled when it comes to simplifying video editing, as Premiere Clip was a disaster and Rush has been slow to grow into its own. ![]() Picsart and Canva can load in an instant and you can just drag and add elements as much as you want on top of your video and it’s just as fast as image editing. To be honest, what Adobe has implemented here for video feels outdated and extremely clunky. Those familiar with the earlier Spark product will see that the video editor has not changed, which is a big disappointment. The app also has a voiceover narration feature which can be useful to add audio during the time of edit instead of recording it separately. CC Express video templates appear to be more suited for presentations and slideshows, as opposed to quick social media videos that can be put together on a whim and freely customized. It also has several plugins, such as Adobe Stock, Lightroom, Dropbox, Google Photos, and Google Drive, to make it easier connect assets already owned by the user. The upside is that CC Express allows users to quickly find photos from a library of royalty-free images which saves time downloading them outside of the app. The lack of options continues in the “Resize” section which only offers a choice of widescreen or square, neither of which are particularly beneficial for social media content creators. All fonts are locked-in based on which theme you pick and you can’t customize them further. If you want to have a choice of text design tools, you’re out of luck there, too. It’s not possible to freely place it nor is it possible to add more text boxes or overlay them. If you want to add text, it can only be placed in certain areas, such as the center, each corner, and middle of each edge. The available choice of layouts on each slide offers rigid design tools, in comparison to both Picsart and Canva. ![]() In the editor, the user can pick a color and font theme each theme offers several choices of color combinations. To create a video from scratch, CC Express uses a design model based on the now-retired Adobe Spark where the user first has to pick one of the seven templates or start with a blank one. ![]() CC Express offers several quick actions for video content such as trimming, resizing, merging with other videos, converting to GIF, reversing, and a few others, but it’s not particularly robust beyond those. Video Editing is Supported, But Not WellĬC Express’s offering for video editing is not as broad as that of Picsart and Canva. However, Adobe allows the customization of logo and tagline, such as for video outro. For example, Canva gives a library of palettes to discover which consist of six colors, although more can be added. Unlike Canva, CC Express is slightly more limited when it comes to brand colors. CC Express doesn’t have a section for subheading font choice, though. These branded attributes can be applied to projects to maintain consistency across all projects.Īt the first glance, Adobe’s branding tools appear limited, however, once you add three main attributes - logo, primary color, and font type - more options appear such as the choice of font for headings and body text and the appearance of light, medium, and dark themes. Same as Canva’s premium access, CC Express has a section for “Brands.” There, users can add a logo, primary color, and font type. A bonus for those who used Spark in the past: CC Express pulls in previous Spark projects. The navigation menu on the left of the page shows “Projects,” such as recent projects and those shared with the user. Everything you need to get started is there. It offers a choice of various templates across different formats, such as Facebook and Instagram posts, posters, flyers, collages, resumes, menus, and many more. ![]() The home page of the platform is built similarly to Picsart and Canva.
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